American electro-industrial act unitcode:machine has a new music video out called “Falling Down.” It’s the project’s first music video in its twenty-year career.
The video features flashy, hi-def footage of unitcode:machine’s Eric Kristoffer giving an impassioned performance of “Falling Down” on a soundstage. Mark Sousa of Voicecoil directed the video, and he’s no stranger to glossy productions. His 2020 video for “Nostalgia Trap” is a professionally shot, high-end concept piece.
“Falling Down” is the latest single from unitcode:machine’s new album, Themes for a Collapsing Empire, which is also out now. The album includes previous singles “Fight” and “Buy Me Now,” as well as a collaboration with Chiasm’s Emileigh Rohn.
Themes for a Collapsing Empire explores loss, regret, and self-reflection. Here’s what the press notes say:
Themes For A Collapsing Empire is a journey through the mind of Eric Kristoffer after a series of tragic events that 2020 brought. It explores a path of loss and regret, and struggling to cope with such stressful personal events while also trying to endure a global pandemic.
Eric is based in Texas and began working on unitcode:machine in 2000. He released the project’s debut album, Time/Frame, in 2004. His most recent album was 2019’s Tyranny.